Feature
Your Listings Trigger Your Marketing
New listing? Price reduction? Just sold? Automations detect every status change and draft polished social posts and email copy instantly. You review, approve, and publish.
Benefits
Why you’ll love it
Event-Driven Content
Listing status changes automatically trigger AI content generation. A new listing creates a social announcement. A price reduction drafts an urgency post. A sold listing generates a success story.
Draft-Only Model
Nothing publishes without your approval. Every automation produces a draft that enters your outbox for review. You maintain full editorial control over every piece of content.
Fair Housing Compliance
Every automated draft is generated with Fair Housing guidelines built into the prompt. Discriminatory language is filtered at the generation level, not as an afterthought.
Brand Voice Aware
Automations inherit your brand voice settings. Tone, avoidances, and writing style flow into every generated draft so automated content sounds like you wrote it.
How It Works
Get started in minutes
Configure Your Rules
Select which listing events trigger content: new listings, price changes, status updates, or sold closings. Choose the content types to generate for each event.
Events Trigger Drafts
When a listing status changes in the MLS, matching automation rules fire. AI generates content drafts using your brand voice and the listing details.
Review and Approve
Drafts appear in your outbox for review. Edit if needed, approve to publish, or dismiss. Your marketing stays current without the manual effort.
FAQ
Frequently Asked Questions
Never. Every automation produces a draft that enters your review queue. Nothing is published, posted, or sent until you explicitly approve it.
New listing, price increase, price reduction, back on market, pending, sold, and other MLS status transitions. You choose which events generate content.
Yes. Automation rules can be customized per workspace. You control which events trigger content, what type of content is generated, and the tone and style of the output.
Fair Housing guidelines are embedded in the AI generation prompts. The system avoids discriminatory language related to protected classes at the content creation level, ensuring compliance from the start.
Yes. If you have configured a brand voice with tone preferences, avoidances, and writing samples, all automation-generated content will reflect that voice.
Explore More
Related Features
AI Content Studio
Generate polished listing descriptions, social captions, email campaigns, and blog posts in seconds. Trained on your brand voice so every word sounds like you.
Lead Management
Contacts from every source land in a single, deduplicated pipeline. Track every inquiry from first touch to closing with status stages, tags, notes, and full activity history.
Analytics
Page views with bot detection, lead source attribution, UTM tracking, and per-listing activity timelines. Make decisions based on data, not guesses.
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See how we compare
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Automate Your Marketing
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